Henan University of restaurant for the students launched a "single package "

November 2010 in China, a dollar can buy?

In Changchun, three parsley; in Chongqing, four garlic; even in Xinxiang streets, they can only buy a bowl of porridge.

However, the first restaurant in Xinxiang Medical College, takes only 1.2 yuan, you can buy a package: a twenty-two bread and a bowl of vegetables, plus a bowl (or soup).

How so cheap? Businesses can ensure the profits?

With these questions in recent days, Henan Chinese Commercial News reporters Zou Jinzhe and Jia Canting, check it out.

Witnessed

A meal here as long as 1.2 yuan

"Ah, do not line up today. Master, give me a package." Yesterday at noon, Xinxiang Medical College sophomore Yan-Li Li, as usual, rushed to the first restaurant. Her goal is straightforward: No. 27 window.

Here she is old customers.

"Last November, the window has just launched a dollar packages, our bedroom a few people to come eat." Yan-Li Li told the Henan Business Daily reporters, when business in the electronic screen outside the restaurant advertised, she heard the news that night Chang Changxian to come.

At noon yesterday, very rich dishes, four vegetables, three elements of a Fujitsu fpcbp82 battery, vegetarian Ma Yanli selected, the master as usual, add a piece of braised fish in a bowl.

"Each piece is actually two, but we call it a dollar packages." Sub Lujie Shao Po is eating, the package includes a two liang bread, a bowl of vegetables, a bowl of soup or porridge. Since December 15 last year, as businesses added a meat dish, the students choose the right vegetables, the chef will add a dozen dishes of chicken or fish.

Asia, according to Po land observation, the same thing, as long as 27 placed in the window to be cheaper. "The whole restaurant is the first by a company from Guangdong, the window often transferred between the food, lack of food which window, it will transfer a number from the other window."

Comparison

"Bread than double the school's"

1.2 yuan of the package, can eat it?

"A woman can certainly eat, you look at the buns, outside of a top two." Zhang Jian College of Nursing's class of 2008 shook the hands of the bread that the bread out of 0.2 yuan a general, but their small size, the school's bread 0.25 yuan one, much larger head.

"Food enough to eat, one is not enough bread." Pu Asia Lu said that this is his 3rd one dollar package to eat, each time and then go to other windows packages bought buy a bread.

"And the outside than the really cheap here, at least a bowl of porridge outside a dollar yet. A cover (water) with rice for at least 4 yuan."

Earlier media reports, one dollar package just for poor students, the actual situation?

"I only recognize meal card." Dafan responsible for the master window, 27, told reporters, as long as the students came to consumption of meal card holders, she would sell.

Jane Yaohui said they launched the original intention of this window is to serve poor students, had really thought about the window the window labeled poor students, and later taking into account the children's psychological and other factors, ultimately determine the package name is 1.2 yuan, the supply is tentatively scheduled for objects school students.

Doubt

Prices so high, they can profit it?

Such a low price, the business can be profitable it? They rely on to survive it?

"Do not make money, selling a net lost my hair three or four." Yiu Fai said the restaurant is responsible for the person who, together with labor and other costs, the cost of one dollar for each package in the 1.55 yuan to 1.6 yuan per day are currently selling out of 600 or so. All told, 27 window, a sum of six-seven thousand dollars a month.

Despite losing money, but Jane Yaohui "happy to do so," he set his Fujitsu fpcbp68 battery: they are new to the company's "outsider", the most important business school cafeteria is a student identity, "If students do not agree with, but also how to do business? "

Repeatedly stressed at school canteen food prices to stabilize, Jane Yao-dollar packages seized the opportunity and the aim is to meet the needs of different students, so that poor students have to eat vegetables and soup. If even poor students are very satisfied with the restaurant's reputation will naturally be good. "In addition, we also have more than 3 per package, for students who have the economic ability to choose."

Facts proved that Jane Yaohui vision. Introduction of one dollar meals, the restaurant's turnover increased, as in October 2010 was 40 million, in December soared to 50 million.

With the support of the higher turnover, coupled with the appropriate school grants Logistics Group, "a few thousand dollars of losses is very easy to digest."

Evaluation

"I hope they can hold on long-term"

"To this window Dafan the mainly poor students." Logistics Group of the school catering manager Wang Yun told reporters that although the window for all students, but after practice, found that eating one dollar package of the students "rarely."

The Xiaoxueshengchu data show that a total of Xinxiang Medical College in 2010 more than 3,400 poor students, of which 5% poor students. Zhoukou of the Yan-Li Li is from one of them.

Before the introduction of a dollar packages, Yan-Li Li a day to eat a food or not eating, if the bite is not soup, soup is not a bite to it down, but also cost 150 yuan a month. Dollar package launched, Yan-Li Li "can regularly eat vegetables," and monthly expenses also dropped a twenty dollars, "I'm really satisfied with the hope that they stick to it long term."

Yan-Li Li relative terms, many students do not deliberately go for one dollar package, "to catch up, eat." Pu Asia Lu said, he also belongs to poor students, but taking into account the stage is a long body, in order to increase nutrition, "often to other window Dafan. "Pu Lu Ya feel" of the overall price of school meals can bear. "

Song is a student, said he is from the north used to eat pasta at noon, and 27 windows "never offer pasta," a school of the lo mein as long as 2.5 yuan cheaper, "is not too expensive."

"It may be only a marketing tool, but it really benefits." Song classmates said he had eaten in the Mid-Autumn Festival, this restaurant offers a free moon cake, the restaurant was as long as the consumer, can receive a free moon cake. He felt "great attention to detail in this restaurant, children with a human face."

Commitment

At least stick to the end of next semester

"This year, prices rose a lot and it cost the school cafeteria to withstand the pressure." Logistics group in the school, Wang Yun showed reporters a list, shown above, in August 2010, 14 average purchase prices of raw materials than in 2009 years rose 105%, garlic rose the most, 1 yuan per kilogram rose from 7.5 yuan, up 650%.

Price gone up so much, the school cafeteria rely on for survival?

"There are provincial grants, the Fujitsu fpcbp77 battery also has benefits." Guo-An Li, general manager of Xinxiang Medical Logistics Group introduced last December in the province of the school cafeteria has a short-term subsidies, Logistics Group has the appropriate subsidies, especially for a dollar packages, each group restaurant two or three thousand dollars on subsidies, and the remaining loss from the restaurant their own ideas to digest.

In addition, the school cafeteria is a tax-free, the logistics group is also the restaurant's utilities relief 1 / 2 to 2 / 3. All this gave confidence to carry on simple Yaohui. For one dollar package, Jane Yiu Fai said at least stick to the lower end of the semester, "If the price does not occur volatility, we will long-term adherence." In addition to a dollar packages, Jane Yiu Fai also said they are considering with the school concerned with, in the full survey based on the meal ticket issued to the poor students.

Analyze

Can copy to other universities?

Dollar package of model can not copy it?

"Sure, but Zhengzhou University subsidy is estimated to be higher, a dollar packages have living space." Guo-An Li introduced, University Logistics reform, school canteens are generally to the individual or company management. To their first restaurant, the overall operation and management of a company in Guangdong, even if some of the individual window a little lost, a restaurant can afford. If the restaurant business from a small family business, the possibility of the implementation is not too large. "After all, businesses have to survive, they will not do the things to lose money." It is understood that when food prices go badly, and some colleges and universities and even small businesses directly related to the window to leave.

"Reform of University Logistics vegetable price rise can not be reduced to the reform, if students hungry to learn, how had." University cafeteria in 1982 to work in Wang Yun believes that cooking in the school cafeteria, the first is a political, The second is to do the economy. "It is important to enable students to eat the rice, could afford to eat rice."

Zhengzhou University Road Logistics Group Manager of Catering Services, said the company has no plans to implement a dollar packages, because the price rose too powerful, and that "each school is different." But Zheng introduced the warm restaurant window, noon and night three to five cheap food, the purpose is to ensure that poor students can eat. "But the warmth of the window is not so popular dishes, often might purchase large amounts."

However, one dollar package or caused the Fujitsu fpcbp64 battery of many university students in Zhengzhou, "If the school cafeteria to the implementation of one dollar package, is certainly welcome, after all, an extra option thing." Reporters interviewed more than a dozen university students in Zhengzhou, the majority said, "of course looking forward to a dollar."